There are many ways to measure the success of a brand, but none are more accurate than the level of passion felt by the owners. You placed your trust in us when you purchased a Saturn, and we heard you when you asked us to keep this brand alive. It was the overwhelming groundswell of support we received from many of you that inspired us to find a way for Saturn to prevail.
So, it is with much gratitude that I am able to report we have reached a preliminary agreement with the Penske Automotive Group to purchase the Saturn brand. While we still have work to do to finalize the sale, we feel confident that we have a potential buyer that truly understands the value of the brand and is committed to its future success.
That means that as GM proceeds through its restructuring, Saturn will look to forge a new path that takes us back to our roots as an independent brand. A brand centered on the customer that strives to make the car buying and ownership experience pleasurable and fun. We will preserve our outstanding network of Saturn retailers and continue the outstanding customer service that has been a hallmark for the brand. And we will continue offering vehicles that Americans demand. Vehicles that are attractive, fuel efficient and affordable.
Saturn has always been a brand you can trust and I want you to be assured your vehicle’s Saturn warranty is absolutely safe and sound. There is no change in the new vehicle warranty for any Saturn. In addition, you can be confident that service and parts will continue to be available at Saturn retailers. We are here for you today and dedicated to serve you as we always have.
Saturn, from the beginning, has always been a brand to challenge convention. A belief that good enough isn’t good enough. And no matter how great the challenge, a knowledge that there is always a way to persevere. So, at a time when the automotive industry is challenged to find a better way, Saturn stands poised to accept that challenge. It is that enduring spirit that will guide us as we open this new chapter in the Saturn story.
As always, I value your loyalty to this brand. I will continue to update you as events progress.
Sincerely,
Jill A. Lajdziak
Saturn Corporation
100 GM Renaissance Center
P.O. Box 100
Detroit, Michigan 48265-1000
