Price, Reliability Drive Female Shoppers' Used Auto Purchases

When asked to name the most influential factors in choosing a vehicle, 62 percent of female shoppers claimed either price or reliability as their top motivator.

Specifically, a third of women said that price was their biggest reason in choosing a specific vehicle and 29 percent indicated reliability was most important.

Meanwhile, 19 percent claimed that fuel efficiency was the strongest influence, and 9 percent said the same about safety features.

Space was the most important factor for 8 percent of respondents, and 1 percent claimed convenience options as their top motivator.

For women with children under 18, price (33 percent) was also the top priority, but space (17 percent) was much greater of an influence. Reliability, again, was the No. 2 motivator, as 26 percent of this group listed it as their top factor for buying a vehicle.

Thirteen percent cited fuel efficiency as the biggest influence, 12 percent favored safety features and 0 percent claimed convenience options.

Finding the right car that balances price with reliability is a concern for all car shoppers. Doing your research online and visiting a car retailer that offers a variety of makes and models in all price ranges will help consumers achieve the value they're looking for.

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