Thursday, December 17, 2009

Bradshaw Automotive


Bradshaw Automotive began in 1979 when William Bradshaw and his wife, Annette, purchased a small Oldsmobile / Cadillac Dealership in Greer, South Carolina. Shortly after entering the automotive business as an office manager, William knew he wanted to become a dealer and his aim was to achieve that goal by the time he was thirty-years-old. At age twenty-nine, William and Annette sold their home, and using that equity and their small savings, along with the help of a financial investor / mentor, they purchased that small store in Greer. The stakes were high, but it was the opportunity of a lifetime. The risk, along with hard work, the contribution of many dedicated employees, and some good luck, paid off. That small store with fifteen employees has now grown to include eight dealerships and seven different franchises with almost four hundred employees.

As Bradshaw began to grow, a small Buick store was added in 1987 and in 1988, Chevrolet was acquired. Then came Acura, Honda, Saturn, and Infiniti. Additional franchises may be added as time and opportunity permits. While the organization has grown considerably, it is still a family run operation. William is active in the day-to-day operations of all of the dealerships and is aided now by his son, Wes Bradshaw, and his son-in-law, Bill Donovan. The growth and success of Bradshaw Automotive can be best explained by William's philosophy of treating employees and customers like family, and always respecting their needs.

William's automotive accomplishments are easy to measure in sales, but his total accomplishments are less obvious. His contributions to his community, both in time and financially, his leadership position with Greenville Tech Foundation, his selection as South Carolina Auto Dealer of the Year, his recognition as a Time Quality Dealer and a National Finalist for that award, and most recently his service with NADA (National Auto Dealers Association, an organization representing over 20,000 new car dealers across the nation) are all indications of his service to his community and his industry. In 2006, William served as National Chairman of NADA, furthering his service and impact on the automotive community.

Through it all, William still operates with those same philosophies that have served him, his employees, and you, his customers, very well.




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