Tuesday, March 30, 2010

Could Chevrolet Equinox and GMC Terrain become hits for GM?

2010 Chevrolet Equinox LS photographed in Coll...Image via Wikipedia
USA Today DRIVEON

General Motors may have a rare -- and badly needed -- hit on hits hands with the Chevrolet Equinox and GMC Terrain.

The starkest evidence yet was GM's announcement Friday that it's increasing production of the two models at a Canadian assembly plant. Almost certainly, March sales figures are going to show healthy increases in sales of the two models. But GM passes on a little more positive word about the pair that underscore why the extra production was needed:

U.S. retail sales for Equinox in February rose 121% compared to February 2009, the eighth consecutive month of year-over-year retail sales increase.

Terrain was a new model introduced last year. So far in 2010, U.S. retail sales for Terrain are up 191 percent, compared to the same period last year for the Pontiac Torrent, the vehicle it replaced.
In February, Equinox averaged 16 days-to-turn,(industry parlance for how many days that vehicles linger on dealers' lots.) Terrain averaged 13 days-to-turn, as compared to 31 days for the overall compact SUV segment and 54 days industry average.

About half of all Equinox and Terrain sales come from non-GM trade-ins.
That last one, that so many sales are coming from buyers trading in other brands, is probably what makes GM CEO Ed Whitacre the happiest.

Check out the Equinox and the Terrain at Bradshaw Chevrolet Buick GMC Cadillac.
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