2011 Chevrolet Cruze First Drive

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Cruzing the World
By Matt Davis, Contributor Published Apr 1, 2009

Amid the financial mess that has become General Motors, we're told that the 2011 Chevrolet Cruze is coming our way, one more piece of GM's constantly improving product portfolio. Despite GM's financial drama, the Cruze refuses to get sidetracked. Good thing, because GM needs this new small car to have a firm footing in markets around the globe, including the U.S.
The Cruze sedan is being delivered to customers in European markets right now, and it has been on sale in Korea as the Daewoo Lacetti Premiere since late 2008. It will also be sold as the Holden Cruze in Oceania. Our several drives of the bowtie-badged Cruze with a variety of powertrains and transmissions in northern Spain have shown us that GM has at long last become a global thinker and planner like Honda, Hyundai, Toyota and VW.
The 2011 Chevrolet Cruze replaces the Chevy Cobalt, which ends production in its plant in Lordstown, Ohio, early in 2010, but this is much more car than the Cobalt was ever planned to be. The Cruze has handsome exterior work, while the interior is impressively good for big people, and the car also looks and feels better than the price should allow.
Going GlobalKnown internally as project J300, the Cruze is the very first GM car to be planned from its green light back in late 2006 as a totally global model. It's taken GM awhile to set up something as brilliantly cost-effective as this car, but it's finally here and there is now no looking back. Here's hoping it's not too little, too late.
Engineering for the J300 project has been headquartered in Germany at GM Europe's headquarters in Rüsselsheim, Germany. All design work has been led by the international team in Incheon, South Korea, at the former Daewoo facility, with designers Dave Lyon and Taewan Kim presiding (love the BMW 3 Series-style taillights also found on the recently sexed-up Citroën C5). Cruze production is cranking full steam at a plant in Bupyong, South Korea, and will soon also rev up in St. Petersburg, Russia, and Shenyang in China.
With today's globalized perspective, all this makes the Cruze GM's most significant car ever. Provided economies in key markets pick up in timely fashion, annual worldwide sales of the Cruze could easily top 1 million vehicles. The best year for worldwide Chevy Cobalt sales came in 2005 with 148,949 sales; the total dipped to 118,349 in 2008. The Cruze has been given the task of exceeding these numbers in the U.S. alone.
The image of the car depends on the market you're talking about. In Southeast Asia (and perhaps in China as the Buick Cruze), it's a family's dream car. In Korea or Russia and Eastern Europe, it's a solid midmarket player, a clear notch above the Korean brands or VW-based Škoda. In Europe and Australia, the Cruze is the smart, well-finished alternative with big-car room and small-car practicality. For us in North America, the Cruze needs to steal customers from the Japanese, the Koreans, and from the Ford Focus.
Is It the Hit It Needs To Be?If we're to go by our industrious driving over two days, the 2011 Chevrolet Cruze measures up to expectations. The Chevrolet people tell us that the Cruze as it sits on the new Delta 2 architecture (shared with the Chevy Volt and the next Opel Astra) incorporates lots of lightweight, high-tensile-strength steel. Our driving over lots of different surfaces shows that structural rigidity is noticeably better than the Cobalt's Delta 1 architecture.
While the new platform's front suspension struts and rear torsion-beam axle are fairly basic work, they are feeling finer than anything we've ever experienced under a Cobalt. This could be due to the Cruze's stretched wheelbase (2.4 inches longer), slightly wider tracks, plus optional 17-inch tires. The Cruze unsurprisingly doesn't steer like a BMW or Infiniti, although it doesn't feel out of the ordinary, with a strong on-center response. Understeer is, however, less than on the generation of cars the Cruze replaces worldwide.
The base model Cruze will be equipped with a 1.8-liter inline-4 rated at 140 horsepower and 130 pound-feet of torque. Later on, an optional turbocharged 1.4-liter inline-4 will be available, which produces 140 hp and 148 lb-ft of torque. The Cruze weighs 2,844 pounds with the manual transmission and 2,899 pounds with the auto, so both are lighter than the current 2,991-pound Cobalt. We think this is a great thing, even though we're giving up 10 hp and 20 lb-ft of torque compared to the current Cobalt's engine, and can expect acceleration to 60 mph to be no quicker than 9.5 seconds.
The optional six-speed automatic transmission is a first in this segment, but the 1.8-liter base engine we get is a bit underwhelming, as any slight incline on the highway results in an old-school tug of war between 5th and 6th gears if the transmission is left in Drive. (What'll it be like with five passengers and luggage then?) Meanwhile, the standard five-speed manual is always good because its ratios mesh better with the power curve, and 5th gear is overdrive enough to make highway cruising, Cruzing. If North America gets the six-speed manual transmission that's being discussed, all the better.
Living Space Every DayBy the measurements, the Cruze passenger cabin tops the competition while also looking swell and managing to keep exterior noise from the wind, tires and motor from pestering occupants. We felt compelled to ask the product people right away whether the supportive front seats are optional. Same for the natty, soft-touch fabric that upholsters the dash. All standard, they say.
Rear passengers in a Cruze are also treated better than in any other car in this class, with 39.4 inches of headroom in front and 37.9 inches in back. Rear-seat legroom in back is tremendous at 36.1 inches. Rear shoulder room measures 54 inches, 5 inches more than in the Cobalt. We adjusted the driver seat to our 6-foot frame and jumped in the back. The space is worthy of an Impala, a real improvement as the Opel Astra-based Cobalt has always been desperately short of rear-seat space. Both ingress and egress are notably upper class for this market segment, with large door openings and an overall height of 58.2 inches, 2.7 inches more than the Cobalt.
The trunk of the Cruze is tops in class with 15.9 cubic feet of cargo capacity. In Europe, the Cruze will have a 60/40-split folding rear seat, but the U.S. model will get a cheaper one-piece folding seatback with a pass-through, although the 60/40 seat will be an option.
This Is Year Zero for the New ChevroletAfter all the calculations are done, the 2011 Chevrolet Cruze should provide comfort and space and build quality never before seen in this segment at this price. A U.S. model of the base Cruze with manual transmission should start with an MSRP of around $15,500 (unless some way is found to sell it for the magical $14,999), and then about $1,500-$2,000 more will be tacked on for the LS, LT and LTZ trims.
After the Cruze is set on its way, the tiny Spark will be introduced in Europe in early 2010, followed by the next-generation Aveo to slot between the Spark and Cruze in mid-2010. Soon after the global passenger car lineup is complete, then comes the Delta 2-based Orlando crossover with available seven-passenger seating, arriving in North America at the start of 2011. Soon after that, the Opel/Vauxhall Insignia and Chevy Impala will be combined into one world car.
For now, we like what we see and hear and drive with the 2011 Chevrolet Cruze. We do hope, however, that a Cruze SS with the 260-hp turbocharged 2.0-liter inline-4 arrives without too much delay. And maybe a Cruze Sport, with a turbocharged, 170-hp version of the 1.8-liter engine. There is a hatchback version in the plans for Europe as well, not to mention some talk about an electric Cruze based on the Volt chassis.
Edmunds attended a manufacturer-sponsored event, to which selected members of the press were invited, to facilitate this report.

2010 Buick LaCrosse CXL aims upmarket and hits target

With great fanfare, General Motors has introduced the 2010 Buick LaCrosse, a vehicle with which the automaker hopes to jump-start a sweeping brand transformation for the tired Tri-Shield. For Buick to be a success in GM's post-bailout, post-bankruptcy era, the brand must dump its well-deserved reputation as the preferred marque of last-time buyers. (Average age of previous-model LaCrosse buyer: Around 70.) For better or worse, as it scrambles to get more – and younger – drivers behind the wheel, Buick has elected to position itself as America's Lexus in a bid to give itself some premium cachet.

Frankly, that's a pretty tall order, but if first impressions mean anything, the Buick LaCrosse might be crowned GM's savior on appearances alone, because it's that attractive, especially compared to the fish-faced namesake it replaces. The 2009-and-prior LaCrosse looks like the unfortunate love child of a third-generation Ford Taurus and a Mitsuoka Orochi. Or, put plainly, it looks like some ugly Chinese car. By comparison, the 2010 LaCrosse is classy and stylish. Therein lies the delicious irony: the 2010 Buick LaCrosse's glitzy looks were, in fact, jointly developed with GM China's design team. Go figure, and be thankful. In the metal, this ride draws plenty appreciative stares.

Viewed in profile, the 2010 Buick LaCrosse's fast-looking roofline sweeps down into a short, high rear decklid. Acres of sheet metal reside under the greenhouse, and to mitigate the ensuing slab-sidedness, the designers employ a Lexus-style chrome strip along the bottom of the door panels along with a corresponding indent in the bodywork. What really breaks up the monotony, however, is the 21st-century version of the Buick sweep-spear, implemented here as a crease in the bodywork that turns the LaCrosse's chunkiness into a something a bit more voluptuous-looking. The LaCrosse CXL's chrome-finished, seven-spoke 18-inch wheels fill out the wells nicely, and the 19-inchers you get with the top-spec Lacrosse CXS would look better proportioned still.

Arched headlamps flank Buick's signature waterfall grille, and the lower bumper openings turn down into a frown at the corners. It makes for a sterner look than the bewildered, four-eyed face sported by the old LaCrosse. The hood ventiports on the new LaCrosse are also purely ornamental. Tail lamps resembling chrome-edged flower petals finish off the rear end. From an exterior styling perspective, the new Buick LaCrosse drips curb appeal all over the sidewalk.

The good news continues with the swanky interior, elegantly decked out in a tasteful two-tone motif in the case of our tester. Material quality gets a solid thumbs-up, and GM goes so far as to add stitching to some of the soft-touch door and dash surfaces, making them look as though they're wrapped in leather, when in fact it's merely a visual sleight-of-hand. Don't laugh – it works. The front seats are comfortable and reasonably bolstered, but the best seats in the house may be one row back. At 40.5 inches, rear seat legroom is very good. That's more than the Pontiac G8 – no slouch in the department at 39.4 inches – just shy of the Toyota Avalon's 40.9 inches, and simply obliterates the 35.9 inches you'll get as a backseater in the Lexus ES350. If you don't get to ride shotgun in the LaCrosse, it's no penalty to be relegated to the back, where you can sit back and enjoy the quiet cabin in great comfort. Go ahead, cross your legs. You can.

A sweeping, beautifully-designed cockpit envelops the driver and front passenger in leather, attractive woodgrain and a variety of soft-touch surfaces. Beyond GM's new corporate steering wheel (leather-wrapped, heated and with woodgrain on top) is a padded binnacle shrouding the LaCrosse's attractive and unique tach and speedo gauges. Their ice blue illumination is further accented by cool ambient lighting that dresses up the instrument panel at night. The snazzy-looking layout layout stumbles a bit when your eyes land on the parts bin-special driver information and radio displays – similar to the ones you'll find in the Chevrolet Camaro, Equinox and GMC Terrain. They work fine and are eminently readable, but the look isn't as polished as, say, the audio display in the Cadillac CTS (or something in that general vein), whose higher-res presentation would better fit the premium theme GM says it's trying to get at with the revamped Buick.

The LaCrosse's center stack features the familiar, two-dial radio setup you expect to find in a GM car. Below the station preset keys, you'll find a total of 24 additional buttons, controlling various other audio and HVAC features. In daylight, the arrangement is a bit busy, but still usable. At night, however, it can be hard to discern what's what, as the area becomes a jumbled sea of little blue words and icons. One rainy evening, the windshield fogged up quickly and we spent more time looking down at the instrument panel for the proper buttons to make the adjustments than we would normally be comfortable with, particularly at highway speeds. The wheel-mounted cruise and radio controls work great, and there are enough station presets that we seldom needed to reach for the manual tuning dial at all.

Trunk space is actually pretty skinflint, especially for a big vehicle, at just 13.3 cubic feet. It's a shame, too, as the trunk itself is deeper than the short rear deck would suggest. We slid a stroller in lengthwise without even folding back the handle, and it fit with room to spare. The issue is that the usable area is sacrificed in the name of big, intrusive gooseneck hinges. The hinges are blocked off, so there's no danger of crushing your cargo, but the space they occupy would have added a sizable amount of cargo-carrying capacity had GM set up the trunk with struts instead. It's a missed opportunity. Yes, the Lexus ES uses a similar setup, but that's no excuse.

Behind the wheel, the LaCrosse's hydraulically-assisted steering delivers great overall response and feedback, but a smidge less power assistance would be more than welcome. On-center feel is good, and the sedan stays pointed where you want it without any vagueness or slop in the wheel. Dynamically, the Buick is competent if not exciting. Hell, it's actually pretty boring, which, when you consider that the Lexus ES is the named benchmark, is not necessarily a derogatory judgement. Sound isolation is excellent, engine noise is well-muted and if your local DOT isn't known for maintaining silky-smooth roads, the imperfections you drive over are swallowed up ably, with little more than muted thumps making themselves heard and felt inside. Best of all, the suspension delivers comfort without resorting to the wallowy feel that characterized "American luxury" for so long. Drive it hard into a corner, and the LaCrosse protests with understeer, but the reality is that it's not a car that begs to be driven hard in the first place. Refinement and good manners rule the day here, and the LaCrosse is at its best when you take it easy and let it coddle you.

In the end, we walked away from the 2010 Buick LaCrosse CXL impressed, but not completely blown away. If you're looking for excitement, you'll find it in the car's dazzling visual presentation, but its mild-mannered demeanor means it can be a bit of a snooze from behind the wheel. Then again, if the 2010 Buick LaCrosse is the American Lexus that GM so desperately wants it to be, maybe this blend of outward glitz and reserved composure is exactly what the doctor ordered.

Come check out our great selection of the All New LaCrosse at Bradshaw Chevrolet, Cadillac, Buick GMC, Pontiac in Greer SC today. You can visit us any time at http://www.bradshawgreer.com/.

2011 Buick Regal Returns After Seven-Year Absence

Once up a time in the '80s, it was fashionable in Detroit to create so-called Euro-sedans by taking conventional mainstream grandma-mobiles and painting all the chrome black, dispensing with the white walls and installing overly stiff springs. Fortunately, those dark days are gone and General Motors and Ford at least have gotten their heads around how to build the kind of cars they sell in Europe. Just bring over European cars.

When bankrupt GM decreed that Buick would survive as one of the company's four core brands, it quickly became clear that Buick would need more models to flesh out its showrooms alongside the LaCrosse and Enclave. It wasn't long before it became obvious that the next addition would be a new Regal. The Regal is already available in Buick's biggest market of China and it's coming back to North America in 2010 as a 2011 model. Anyone familiar with the Opel Insignia will immediately recognize the Regal as the same car with the brand's trademark waterfall grille swapped in.

The new Regal shares its Epsilon II platform with the recently redesigned LaCrosse, but the wheelbase is 6.7 inches shorter overall. While the LaCrosse will soon add an available four-cylinder engine, the Regal will launch with only four-cylinders. The base engine will be the increasingly prevalent 2.4-liter EcoTec with direct injection. As an option, buyers can choose a de-tuned version of the fabulous 2.0-liter DI EcoTec turbo that was used in the Pontiac Solstice GXP, Chevrolet HHR SS and Cobalt SS. For the Regal, output has been trimmed to 220 horsepower while torque remains at 258 pound-feet with a peak at just 2,000 rpm. Both engines are paired only with 6-speed automatic transmissions, the normally aspirated motor getting a Hydramatic unit and the turbo using an Aisin unit.

Only the the premium CXL trim will be available at launch, although others will be added later. When the turbo is added to the lineup next summer, it will have an optional Interactive Drive Control (IDC) system available. The IDC will let drivers pick from three different response modes for the suspension, throttle, steering and transmission. The system offers the usual Sport, Tour and Normal modes but even when the car is in Tour mode, the dampers will automatically stiffen up when the sensors detect a sudden evasive maneuver that could be indicative of an emergency maneuver.

To stay up with the latest on the new Regal subscribe to our blog or visit our website often, http://www.bradshawgreer.com/.

Chevy Equinox, an example of GM's promise

If General Motors Co. is going to climb out of the hole, repay taxpayers and get on the move again, it needs more cars like the 2010 Chevy Equinox.

This compact SUV looks a little like a Lexus, but at $28,000 for the top-of-the-line LTZ model, it has a much lower base price. The style is American all the way, with plenty of chrome, a spacious leather interior, a six-speed automatic and a peppy-yet-gas-friendly four-cylinder engine.

"The bottom line is to give the customer astonishing amounts of value," said GM Vice Chairman Bob Lutz. "This looks and feels like a way more expensive car."

After one of the worst years in a century of domestic automotive manufacturing, GM is desperate for a win. Its biggest financial problems have been solved, courtesy of bankruptcy court and $53 billion in federal aid. Now America's No. 1 automaker has to perform.

Its financial results this week showed progress. The company -- your company, because it is after all 61 percent owned by U.S. taxpayers -- generated a surprising $3.3 billion in cash during a truncated third quarter. It floated plans to begin repaying its loans early, and raise billions through an initial public offering next year.

But even as it's hitting the gas pedal, it's leaving a trail of parts behind. Employment fell 17 percent in the previous 12 months, to 209,000 worldwide. The U.S. hourly work force took a brutal 25 percent whack. Between June and the end of next year, GM expects to shrink its dealer network by 1,900 -- a scary thought given the nation's rising jobless rate.

GM is trying to speed along the things that traditionally take it forever. "Things like sales programs, changes in direction in advertising or modifying the product plan," Lutz said. "Things that used to be put on a monthly schedule are now on a twice-weekly schedule. We don't drown ourselves in a sea of numbers. We don't need in-depth studies if we all agree this is what we're going to do."

And now that the government has invested so much, it wants results -- and not only financial results. Bailing out GM was supposed to save U.S. jobs by preserving a bedrock U.S. industry.

Yet GM's latest numbers suggest that it will be selling a lot more Wuling microvans through a joint venture in China than SUVs at home. Even the definition of an American car has gotten squishy: GM made its test model of the Equinox in a Canadian assembly plant, sourcing 30 percent of the parts from outside North America, including a South Korean transmission.

Further, the government vision of a small-car fleet with triple-digit fuel economy runs up against long-standing American preferences. The Equinox may be a "compact" SUV, but it's not compact in the same way a jumbo shrimp is still a shrimp.

It feels big, and though it advertises combined fuel economy of 26 miles per gallon -- outstanding for its class -- a cold-weather drive around the city unmasks its SUV heart.

GM says the Equinox can more than make it from Chicago to Kansas City, Mo., or roughly 600 miles, on a tank of gas, and do it in style. For GM, that alone represents a step toward survival.

To see the All New Equinox for your self; stop by Bradshaw Chevrolet, Cadillac, Buick, GMC, Pontiac in Greer. Visit anytime at http://www.bradshawgreer.com/.

2010 Cadillac CTS / CTS-V - 10Best Cars: Maybe the best American car ever made.

Now entering its third year as a 10Best winner, the Cadillac CTS plays at the top of a segment packed with some of the best cars in the automotive kingdom. Its interior is gorgeous, with a truly expensive feel, and it is more spacious inside than most of its similarly priced competition. Outside, the CTS combines uniform shapes and sharp angles that borrow from nobody. But the way the CTS drives is what we keep falling for year after year—its moves are as crisp as its exterior lines. The CTS manages to blend refinement, driving dynamics, comfort, and performance in a refreshing, even exhilarating, way that satisfies enthusiast drivers and luxury seekers simultaneously.

For 2010, the sedan is joined by a new Sport Wagon that maintains the connected and rewarding feel of the sedan but adds practicality and arguably an even more stylish appearance. And for those who aren't satisfied by the 304 horsepower of the 3.6-liter V-6, Cadillac still offers the CTS-V, a 556-hp supercharged beast that brawls eagerly with the very best sports sedans from Germany. More than a few of us consider the CTS-V to be the best American car ever made. Put that assertion aside, and the CTS-V is still a bargain alternative to the supersedans from Germany.

The CTS lineup retains its place on our list of favorite cars because it is that rare thing: an American car that doesn't have to make excuses. It's simply great. Stop by and test drive the 2010 CTS at Bradshaw Cadillac, Chevrolet, Buick, GMC, Pontiac today at 14000 Wad Hampton Bv. Greer, SC. Visit us 24/7 at http://www.bradshawgreer.com/.

A message from the President of Bradshaw Automotive, William Bradshaw

As all of you are aware, GM filed for Bankruptcy protection on June 1, 2009 and is going through a major reorganization. The bankruptcy process is moving very rapidly and could be completed as early as mid-July.

Thankfully, GM is continuing to operate in a normal manner, reimbursing dealers for incentives and warranty repairs, and is continuing to operate its manufacturing facilities. When the bankruptcy is completed, the new GM will be a leaner, more efficient, and more focused company.

Part of that new leaner operation includes a reduction in the number of GM Dealers and I’m happy to report that we were advised during the week of June 1, 2009, that we will remain a GM Dealership in Greer, representing Chevrolet, Cadillac, Buick, and GMC product lines. Unfortunately, as was announced in April of this year, the Pontiac Brand will be discontinued at the end of the 2010 production cycle.

While we have only been associated with Pontiac since 2006, that Brand has a long and colorful history in the automobile industry.

The Pontiac Spring and Wagon Works (Pontiac, Michigan) was incorporated in 1899 and by 1907 was producing a Pontiac automobile. In 1908 that company merged with the Oakland Motor Car
Company (Oakland County, Michigan) to produce the Cartercar automobile and in 1909 the merged company was purchased by General Motors. That GM Division produced Oakland automobiles and in 1926 a companion car (Pontiac) was introduced to fill the gap between Chevrolet and Oakland. Four GM Divisions introduced companion cars to fill the voids between their products—Oakland spawned Pontiac, Oldsmobile introduced Viking, Buick introduced Marquette, and Cadillac announced LaSalle.

Within months, Pontiac was outselling Oakland and Pontiac became the best selling 6-cylinder automobile in the United States in 1927, and 7th in overall sales. The Oakland nameplate was discontinued in 1932 and Pontiac went on to become the only companion car to outlive is parent product. We regret that our association with Pontiac was so short lived but look forward to providing excellent service to all of the many Pontiac Owners in our area.

Additionally last week, General Motors announced an impending sale of the Saturn Brand to Penske Automotive with the intention of continuing to provide some of the current Saturn products through their product life-cycle.

Pending finalization of that sale, we look forward to a long and profitable relationship with the Penske Automotive Group. It is anticipated that Penske Automotive will contract with other auto manufacturers to supply future products to be marketed under the Saturn Brand, providing all Saturn Retailers with a complete product portfolio.

I just wanted to update each of you as to our position with General Motors and assure you that our intention is to remain a contributing factor in our marketplaces. Thank you for your continued focus on providing the exceptional sales and service experience that makes us a leader in our industry. Each of you remains a vital part of the Bradshaw team.

William Bradshaw